Every day, I talk with small business owners and entrepreneurs who have heard about some “hot” new marketing idea, technology, or service. Well, I’ve got good news and bad. The good news is that online marketing really can connect you with your customers and prospects and rapidly build your sales revenues.

The bad news? There’s a lot of noise and hype too! And, a lot of companies and vendors who mostly want to separate you from your money.

Oh, and one more piece of bad news — It takes work. Honest, consistent work! Not really hard work — After all, how hard is it to type on your computer? Just the right kind of consistent work is what’s required. So, if you are looking for a magic fix, go ahead and click your back button.

If you’re still reading, you must be OK with doing some work. But, how do you know the right things to do? What should you pay attention to?

That’s where Hubspot helps. They’ve put together software that both shows you what’s working, and points you in the right direction. See our Inbound Marketing Education page, or visit Hubspot to learn more. I also really like their Website Grader which gives you some actionable feedback on the quality of your website.

If you have questions or want to talk this over, please leave a comment, a question, or Contact Us.

Clarke Bishop Inbound Marketing Hubspot, Inbound Marketing