Inbound Marketing Education

In working with a lot of small businesses, I’ve found two consistent problems:

• Not enough leads or traffic to their website
• Insufficient follow-up to build relationships and close business

I work with two companies that together address both of these problems.

• Inbound Marketing from Hubspot get’s the right potential customers to you
• Follow-up Marketing from Infusionsoft has you get you know your prospects and build a business relationship

Below, you’ll find some great education from Hubspot and Inbound Marketing University. I’ve already completed this material and become an Inbound Marketing Certified Professional. If you want, you can take the Inbound Marketing Certification Exam and get certified, too!

View Class 1: How to Blog Effectively for Business (GF101)
Professors: Ann Handley &  Mack Collier, MarketingProfs

View Class 2: SEO Crash Course to Get Found (GF102)
Professor: Lee Odden, TopRank Online Marketing

View Class 3: Social Media and Building Community (GF201)
Professor: Chris Brogan, New Marketing Labs

View Class 4: Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association

View Class 5: Viral Marketing and World Wide Raves (GF301)
Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave

View Class 6: Advanced SEO Tactics: On Beyond Keyword Research (GF401)
Professor: Rand Fishkin, SEOmoz

View Class 7: Calls to Action and Landing Page Best Practices (CV101)
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments

View Class 8: Inbound Lead Nurturing (CV201)
Professor: Brian Carroll, MECLABS, InTouch

View Class 9: Successful Email Marketing (CV301)
Professor: Eric Groves, Constant Contact

View Class 10: PR for Inbound Marketing (GF402)
Professor: Todd Defren, SHIFT Communications

View Class 11: Twitter for Business (GF501)
Professor: Laura Fitton, Pistachio Consulting, co-author of Twitter for Dummies

View Class 12: Advanced Marketing Analytics (AZ501)
Professor: Avinash Kaushik, Google and author of Web Analytics 2.0

View Class 13: Passion-Inspired Video & Other Creative Content (GF502)
Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It!

View Class 14: Social Media for Big Business (GF302)
Professor: Paula Berg, Southwest Airlines,  Linhart PR

View Class 15: Internet Marketing Comprehensive Review
Professor: Mitch Joel, author of Six Pixels of Separation

View Class 16: Midway Inbound Marketing Review
Professor: Mike Volpe, HubSpot