John Jantsch of  DuctTape Marketing wrote a recent post on Twitter and small business (http://www.ducttapemarketing.com/blog/2009/03/31/all-tweet-and-no-cattle/).

His main point is that small businesses should get the basics of business in place before chasing the latest hot idea or fad. I have to agree!

Execution is essential in effective marketing. No matter how clever the strategy or idea, it’s usually consistency and persistence that gets business results.

I think human beings want to imagine there’s a magical way to get results. And, the latest fad or technology gets annointed as “The Answer.”

Do you find yourself running around chasing the latest big thing?

Or, do you have a system for doing the boring things that will make a difference for your business?

Clarke Bishop General

Here is a 4:50 video demonstrating the new Outlook integration feature of Infusionsoft.

See the Video … (It’s best to click the Full Size button before watching the video.

Infusionsoft offers CRM features along with eMail marketing, follow-up automation, and a shopping cart.

Outlook integration lets you access the CRM features and link eMail messages to Infusionsoft — All without leaving Outlook!

It’s still a beta, and there are even some glitches in the video, but it definitely makes it easier to use Infusionsoft.

Clarke Bishop General, Infusionsoft