November 7th, 2010
Hubspot and Marketing Profs have created a nice overview on how to blog effectively for business. See more videos and education on Inbound Marketing …
Key ideas in this video include:
- Know your audience, their needs, problems, and pain.
- Develop a persona that represents your audience. Here’s more on How to Create Personas.
- Be the Expert for solving your audience’s problems.
- Ask for comments in your blog post & start a conversation.
- Use social networks to listen and see what people want to talk about.
Professors: Ann Handley & Mack Collier, MarketingProfs