Hubspot and Marketing Profs have created a nice overview on how to blog effectively for business. See more videos and education on Inbound Marketing …

Key ideas in this video include:

• Know your audience, their needs, problems, and pain.
• Develop a persona that represents your audience. Here’s more on How to Create Personas.
• Be the Expert for solving your audience’s problems.
• Ask for comments in your blog post & start a conversation.
• Use social networks to listen and see what people want to talk about.

Professors: Ann Handley & Mack Collier, MarketingProfs

How to Blog Effectively for Business (GF101)

Clarke Bishop Inbound Marketing, Marketing Hubspot