I just got back from InfusionCon, the Infusionsoft users conference. If you don’t already know, Infusionsoft combines CRM, eMail marketing, and a shopping cart all into one integrated system!

InfusionCon was interesting — Part multi-level marketing rally, and part how to really make marketing work for your small business.

There were plenty of great ideas, and I’m going to share the highlights with you over the next few weeks.

Here’s one great idea: Regularly schedule a marketing day to work ON your business. If your business is like mine, there’s just no end of things to do — Client projects, administration, sales follow-up, web administration, etc.

Infusionsoft let’s you automate your marketing and other aspects of your operations! Even though Infusionsoft makes a lot of things easier, you still have to write your copy and set things up. That where Marketing Days come in. You just have to schedule time to do this stuff.

I actually started my version of this idea before InfusionCon. I let all my clients know that I would no longer be available on Fridays unless there was a real emergency. I got very little resistance, and so far, there’s only been one “emergency” that took about an hour to handle.

Clarke Bishop General, Infusionsoft Marketing Tips

Next week is Infusionsoft’s InfusionCon user meeting, and I am bringing my Flip Video HD. The plan is to interview power users at the conference and to see how they’ve used Infusionsoft and other marketing techniques to get results.

If I have time, I’ll upload some video from the conference. Otherwise, look for them in about a week.

FlipVideo minoHD

Along with the FlipVideo, I’ll be using my trusty Velbon Monopod. The FlipVideo has great quality, but no image stabilization. A tripod would solve the problem, but it’s too bulky. The monopod is just right. It’s weight helps stabilize the video, or you can just extend the leg to the floor.

Velbon Monopod

Clarke Bishop Video Video Marketing